Class 8 Truck Demand

We are conducting a short study on current demand conditions in the US Class 8 truck market, commissioned by a client of Woozle Research. We are looking to speak with managers at franchise truck dealerships in the United States selling Class 8 vehicles — including Peterbilt, Kenworth, Volvo, Freightliner and International — who have direct visibility of day-to-day trading at store level. The profile we need is General Managers, Sales Managers, or assistant managers in those roles, at dealerships that handle both tractor units and straight or vocational trucks. To qualify, you should be able to speak confidently and from first-hand knowledge about new truck order and delivery volumes, pricing and discounting practice, inventory position, and the mix of customers coming through your door. If your role is primarily service, administrative or corporate, or if you do not have current sight of order and pricing data at a dealership, this study is unlikely to be a good fit.

The conversation focuses on what you are seeing right now and how it compares with the same period last year. Themes include new truck order intake and delivery volumes, transaction pricing and the level of discounting or incentive activity, inventory levels and how quickly units are turning, order backlog and lead times from the manufacturers, and which customer segments — large and mid-sized fleets, owner-operators, and vocational buyers — are actively purchasing versus holding back, and why. We also touch briefly on parts and aftermarket demand. The aim is to build a grounded, practitioner-level picture of demand and pricing dynamics across the dealer network, so we are interested in your own observations and judgement rather than any formal or published figures. There is no preparation required and no documents are needed.

The format is a telephone interview lasting approximately 20 minutes, covering a short, structured set of questions with room for follow-up discussion. Calls are being scheduled over the coming weeks at a time that suits you, including outside normal showroom hours if that is easier. Participants are compensated USD 300, paid immediately after the call via Tremendous, by PayPal or direct transfer. Your dealership is never identified to the end client, and all responses are reported in aggregate alongside those of other participants. We do not ask for confidential, proprietary or non-public company information at any point, and you are free to decline any question.