Cloud Partners Survey

We are conducting a research study on behalf of an institutional client of Woozle Research looking at the cloud partner ecosystem. We are looking to speak with professionals who work within or alongside cloud partner organisations — including cloud resellers, managed service providers, systems integrators, distributors and consulting partners — as well as those on the partner or channel side of cloud platform providers themselves. The most relevant participants are people with direct, hands-on visibility of partner relationships and cloud workloads: partner and alliance managers, channel directors, cloud practice leads, solution architects, procurement or vendor management specialists, and commercial leaders responsible for partner programmes, margins or customer migrations. Both current and recent former practitioners are welcome, provided your knowledge is current enough to speak credibly about how the market works today. If you have never worked directly with cloud platform providers or their partner programmes, this study will not be a good fit.

The conversation will focus on how the cloud partner landscape operates in practice. We expect to cover themes such as how partners evaluate and select which platforms to build practices around, the economics and incentives that shape those relationships, customer demand patterns and workload trends, competitive dynamics between major international cloud providers, and how partner programmes, certification requirements and commercial terms influence behaviour. We are also interested in your perspective on where growth is coming from, what drives customers to consolidate or diversify across providers, and how you expect these dynamics to develop over the coming year. The discussion is exploratory rather than leading — we are interested in your independent view based on what you see in your own market and accounts. You will not be asked to disclose confidential, proprietary or non-public information about your employer, clients or partners, and we would ask you not to do so.

The study is conducted as a voice survey delivered over the phone with one of our analysts, lasting approximately 20 minutes and covering a structured set of questions, typically in the region of fifteen to twenty. Sessions are arranged at a time that suits you and are conducted in English. Participants receive an honorarium of GBP 100.00 in recognition of their time. Interviews are being scheduled now and will run over the coming weeks. If you believe you meet the profile described above and are able to speak freely within the limits of your professional obligations, we would welcome your participation.